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The Great LEGO® Race
VR Roller Coaster

Winter Haven, FL

Client: Merlin Entertainments

Project Description

When Merlin Entertainments was looking to add another ground-breaking attraction to LEGOLAND® Florida Resort, they chose the creative team at A&ES to help get the job done. The Great LEGO® Race VR Roller Coaster is a virtual reality-enhanced, fast-paced attraction at LEGOLAND® Florida Resort, allowing guests of all ages to enter the world of LEGO® and compete in a wacky, gravity-defying race. It’s both the first global LEGO® VR roller coaster for ages six+ and the first-ever integration of the LEGO® brand and iconic Minifigure characters with VR technology.


A&ES designed, built, and installed all the theming needed to transform the space into a high-octane racing experience. A&ES-fabricated elements include: the memorable bold entry portal with a rounded, double helix tunnel, life-sized LEGO® racer Minifigures and vehicles, as well as other visual elements like signage, bunting and queue area wall graphics. These A&ES-created elements join forces with a game-changing VR technology to create a new, action-packed attraction for the entire family.

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