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LEGOLAND® Discovery Center:

Philadelphia, PA

Client: Merlin Entertainments

Project Description

Merlin Entertainments partnered with A&ES to deliver another superior guest experience at LEGOLAND® Discovery Center: Philadelphia. LEGOLAND® Discovery Centers are known as the ultimate indoor LEGO® playgrounds, giving families the unique opportunity to immerse themselves in a vibrant world of creativity, learning, and imagination.


This stunning 33,000 sq. ft. attraction features ten LEGO® Play Zones including: an interactive LEGO® ride, an immersive 4-D Cinema, LEGO® vehicle Build & Test areas, a LEGO® NINJAGO training area, a DUPLO® Park for the little ones and MINILAND®, where guests can see Philadelphia landmarks recreated from over 1.5 million LEGO® bricks.


A&ES was tasked with designing, fabricating and installing all of the theming needed to create this unique environment. From the colorful wall graphics and hands-on LEGO® play areas to the entrance which appears to be made from larger-than-life LEGO® bricks, A&ES was vital in the creation of a space that both sparks the imagination and creates memories for the whole family to share.

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